When we started our locksmith business, it was our goal to be the trusted, local locksmith in Fallbrook. After all, we know that people tend to want to work with small, local businesses. Research confirms this: in a 2015 survey by the Public Affairs Council, it was shown that two-thirds of respondents prefer to do business with small businesses, rather than with large businesses. In addition, 90% of respondents said they view small businesses favorably, while only 61% view large corporations favorably.
Customer comments on sites like Yelp show us that people get what we’re doing and who we are. They’re glad we are part of the local community and that we can get to them quickly in an emergency. But other larger locksmith companies have also caught on to the fact that people tend to prefer local companies, and are doing everything they can to appear to be a business that is local to the community, even if they are located many miles away.
Large, non-local companies with huge marketing budgets are spending big dollars creating what are called “landing pages.” These are individual websites, apart from the company’s main website, that target specific locations. Companies create these so when you type in something like “locksmith Fallbrook” into a search engine, you will be directed to their landing page, which makes them appear as if they are located in Fallbrook.
To determine if you are looking at a landing page, or if it is a website of a locksmith company that is actually local to Fallbrook, Rainbow, or Bonsall, the easiest thing to do would be to go to a review site like Yelp and type in the company name. There, you should be able to see the company’s physical address and also the locations of the customers who have left reviews. If you see reviews from customers mostly in San Diego, you can make a logical assumption that the locksmith company is likely based in San Diego, and just trying to expand their customer base by advertising to the Fallbrook area.
You could also Google the name of the company and see if they have another website that is not dedicated just to Fallbrook. You may be able to find out exactly where they are located and the area that they service.
There’s nothing necessarily wrong with landing pages—these companies are just trying to earn your business—but if you are looking for a truly local company, with locksmiths in the Fallbrook area who can get to you quickly in an emergency, you’ll want a company that is actually located nearby.
If you are in Fallbrook, Rainbow, or Bonsall and in need of a locksmith, we’d love to help! Give us a call or contact us through our website. We look forward to hearing from you!